Chief Operating Officer & Co-Founder
Michael Mayr is the chief operating officer (COO) and co-founder of Silana, an innovative Vienna-based startup focused on developing a fully automated sewing robot. With a solid education in product development at the Fashion Institute of Technology (FIT) in New York City and Business & Intellectual Property Law at WU Vienna, he brings both technical and legal knowledge to his professional role.
His career includes several key positions that have provided him with a broad range of experience. At his family company Fussl Modestraße, Austria's biggest fashion retailer – which has a turnover of around €250m – he was responsible for the company’s supplier relations and implementing Germany's Supply Chain Act (LkSG) on a group level. He also served as a textile engineer at various factories, gaining in-depth technical expertise in textile production. Additionally, he gained valuable experience in intellectual property law at the internationally renowned law firm DLA Piper, where he dealt with legal aspects of trademarks and intellectual property (IP).
Silana aims to revolutionise textile production by providing an efficient, cost-effective and sustainable solution with its sewing robot. The robot enables faster and more precise production, making Europe and the US attractive again as manufacturing hubs. With total investments of over €8m secured from some of the leading VCs worldwide and a partnership with the German textile manufacturer Trigema, which uses Silana’s technology for producing T-shirts and undershirts, the company is well-positioned to drive lasting change in the textile industry.