Head of Content

As WTiN’s Head of Content, Madelaine is responsible for all WTiN content. Working at WTiN for over nine years, Madelaine has witnessed the move towards digitalisation in the industry and was a key player in launching WTiN’s Textile 4.0 branded products. As current editor of Nonwovens Report International and former editor of Digital Textile, International Dyer & Finisher and Textile 4.0, Knitting International journals (and their online counterparts on WTiN.com), Madelaine has a wealth of knowledge across the textile & apparel value chain. She is also the Editor of the ITMA Daily News and INDEX News. She holds an MA in International Relations from the University of Leeds, UK and a First Class Honours degree in International Journalism from Liverpool John Moores, also in the UK.

Co-Founder & Chief Marketing Officer

Adriana Pereira is co-founder and Chief Marketing Officer of The Fabricant – a European Fashion-tech start-up. Before co-founding The Fabricant in 2018, she held senior positions in marketing, digital and e-commerce at major fashion and retail companies. She is a thought leader and sought after speaker in industry events about the future of fashion and its potential to create more sustainable and profitable alternatives to physical fashion consumption.

Lead Technology Adviser

Kevin Smith is the Lead Technology Adviser for the Made Smarter North West Adoption Programme, making new technology accessible to SME manufacturers. Before this, he spent over 20 years leading transformation projects in the Digital and Creative sector for a wide range of clients. His expertise lies in bridging the gap between complex tech solutions and practical applications, driving digital growth in the manufacturing industry.

Director, Quality, Production & Manufacturing Excellence

Ajay Pandey brings over 25 years of global experience across sourcing, manufacturing, quality, and digital transformation. Before joining Agilitas, he played a pivotal role at PUMA, where he elevated global product quality, enhanced operational efficiency through supplier collaboration , and built high-performance teams with deep technical strength. At Agilitas, Ajay is shaping a collaborative, tech-first sourcing ecosystem focused on agility, supplier empowerment, and execution excellence. His approach blends first-principles thinking with practical innovation, co-developing scalable systems that reduce waste, improve product integrity, and accelerate speed-to-market. He is committed to building resilient value chains that set new standards for how sport, fashion, and technology evolve through collaboration and innovation.

Head of Digitalisation

Florian Pohlmeyer is the head of digitalisation at RWTH Aachen University’s Institut für Textiltechnik – whose research aims revolve enabling a sustainable, fibre-based future – where Pohlmeyer primarily focuses on the development of a data space for the textile industry, making possible digital transformations and sovereign data exchanges within the industry. Doubly, Pohlmeyer is a research associate in the Nonwoven and Paper department at the ITA of RWTH Aachen. Other areas of expertise include digital and sustainable transformation in textile technology; the sorting and recycling of textile waste materials; and several theses on the nonwovens industry.